Linguistic Analysis is like a “focus group” of your entire organisation.
BPA Linguistic Analysis is an advanced methodology that codes qualitative data into its main themes.
Linguistic Analysis enables BPA to create open-ended qualitative questions in surveys to find out why respondents think or feel the way they do ... and then to quantify this information.
It uses a BPA proprietary computer-based, but researcher-driven, methodology to analyse the contextual meaning of the words and phrases provided by respondents in their qualitative responses and then tests this analysis against BPA's comprehensive data dictionaries.
Linguistic analysis is useful when you want to find out answers without limiting respondents to a fixed set of options.
Quantitative questions are useful for comparing and tracking predefined measures but qualitative text data is much stronger if you want an explanation of why something is the way it is.
The strength of this methodology is that it provides answers to the questions you didn't know to ask.
Linguistic Analysis is like a "focus group" for the entire organisation.